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Fall in Love with Cute & Cozy~ Your Cutest Autumn Treasures Are Just a Click Away!   THE SECRET IS OUT 🤫💕  Are you ready for the coziest, softest, & cUwUtest~ SWEATER WEATHER ADDITION???...

It's giving FIREWORKS 🎆 , SUSHI 🍣 , SPOOKY SEASON 👻, CHOCOCAT LOVIN 🤎, and KAWAII OVERLOAD 🎀✨ ... ahhhh this is gonna be so much FUN!!! 👏    * scroll...

Who is ready for SPOOKY SEASON!?!? 🎃 ... WE ARE!!! 💕 Get ready for all plushiest, spookiest, and most KAWAII HALLOWEEN EVER!! 🍂🎃✨👻   👇 Scroll to see what cute-y spooky...

I can't even contain my EXCITEMENT ✨😆✨ Here's a little sneak peak... 👀  Store all your little treasures inside of these Sanrio Colorful Heart Mini Pouch and Badge! ($32 each) 🎁  Attach it...

Shh... we got a secret 🤫  I have THREE things for you... 👉 the CUTEST water bottle ever! 👉 TONS of NEW Sanrio!! 👉 a SECRET ahhhh!!!

Y'all. This is it. This is THE HAUL. We have over 100 new items that won't even fit in this email! Are you ready for all the NEW Sanrio items!?...

Weeeeeee we're having a LABOR DAY SALE on JapanLA.com and IN-STORE! 🎉 You don't want to miss out on all of these amazing DISCOUNTS up to 50% off on plushies, spirit jerseys, games, dishes, and M...

You're not ready for this... We're gonna be talkin’ Hello Kitty in S P A C E, a little Magikarp ~surprise~, and rainbows on Rainbows on RAINBOWS!!!    🔔 ALSO DON'T FORGET 👉 Tune...

HEY HEY HEY! We have some NEW ARRIVALS just for youuuuuu~ We have FLUFFY RAINBOWS, Tokidoki Lovin, and the CUTEST San-X Mochi Plushies!!! 🥳🌈🧸💖 Are you ready? 📌 Tune into...

We have all new Sanrio and Miffy Arrivals!! Tune into our Livestream Shopping Show every Saturday morning at 9am PST on japanla.com to shop the newest collections from JapanLA!   Have you heard of the...

Tune into our Livestream Shopping Show every Saturday morning at 9am PST on japanla.com to shop our Back to School Sale! Don't miss out on our SUPER EXCITING Back to School Sale! 🎒✨ Get ready...

Batter up, besties! ⚾💕 The brand-new JapanLA ❤️ Hello Kitty and Friends Baseball Collection is finally making its debut on japanla.com tomorrow, Tuesday, August 6th at 10am PST! Swing by to shop our adorable new...