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Soo Many Sanrio Japan New Arrivals are Here! Meet Pochacco at JapanLA Tomorrow!

We just launched tons of New Sanrio items on japanla.com and the JapanLA App! Take a look at what's new and don't miss out on these Sanrio goods!

Get cozied up with the adorable Sanrio Cozy Collar 12" Plush! These fluffy and huggable friends are not only soft and warm, but also feature hand painted cheeks for a unique touch. Plus, the collars with velvety ribbons add a stylish and cuddly flair to this playful companion, $60 each.

Stay organized and add some cuteness to your year with a Sanrio 2024 Desk Calendar! Made with high quality paper, these calendars are adorned with images of your favorite Sanrio characters enjoying fun activities. They're colorful, adorable, and even come with a sticker sheet to mark special dates, $11 each.

Celebrate 50 years of Hello Kitty with this chic and stylish shoulder bag, purse, and wallet! Featuring a zipper closure and interior pocket, it's perfect for all your essentials. Adorned with cute gold and rhinestone embellishments and a Hello Kitty 50th Anniversary patch inside, these accessories are a must-have for any fashionista. Shoulder Bag $88, Purse $101, Wallet $57.

The Hello Kitty 50th Anniversary Pouches are so colorful and fun! Each pouch has gold heart zipper pulls for the clear middle section and bottom compartment. Hello Kitty's eyes are opened on one side of the pouch and closed on the other showing off her dazzling lashes. Perfect for the playful and organized, Pouch $36, Flat Pouch $29.

Add some magic to your world with the "Sanrio Starry Wizard" Collection! These adorable plush are dressed in intricate colorful outfits, complete with bows and starry collars. Plus, their fuzzy magical companions will keep you company on all your whimsical adventures. With cute sparkly eyes and a soft plush feel, they're the perfect plush for any wizard, Plush $53 each, Mascot Keychain $35 each.

The stunning Sanrio Starry Wizard Zipper Pouch, fashioned as a book of spells, is the perfect way to add some magic to your everyday life! With a mystical ribbon zipper pull and a lining adorned with magical wands, the pouches can be propped on the shelf or worn as a clutch, $32 each.

Add some magic to your crafts with the Sanrio Starry Wizard Sticker Pack and Stationery Set. The stationery set includes all you need to send magical letters featuring Sanrio's adorable starry wizards. The colorful sparkly sticker set features Sanrio wizards and stars with 45 stickers in each pack, the possibilities for spellbinding creations are endless! Deluxe Stationery Set $16, 45-Piece Mini Sticker Pack $8.

The mystical and sparkly Sanrio Starry Wizard Display Case is perfect for showcasing your small figures, accessories, and other magical items. Decorate this case with the dreamy new Sanrio Starry Wizard Acrylic Stand and Charm Blind Boxes, Acrylic Display Case $51, Acrylic Stand Blind Box $10, Charm Blind Box $15.

Step into a world of magic with our Sanrio Starry Wizard Tote Bag. This sparkly bag features a shiny gold print of Sanrio characters and their wands, as they use their magic to bring joy wherever they go. Complete with a velvet bow and interior pocket, this bag is perfect for any adventure, $38.


Prepare for the performance of a lifetime with the Hangyodon Showtime Plush! Featuring everyone's favorite sea creature in a dapper polka dot suit and matching hat, singing on the microphone or playing a Sayuri-themed guitar. Incredibly stylish and super cute, make Hangyodon your new music-loving sidekick, Mascot Keychain $39, Plush $56.

Carry your Hangyodon collection in style with this stylish Hangyodon Plush Shoulder Ita Bag $51, and Small Shoulder Pouch $32. The Plush Ita Bag shows Hangyodon's adorable face and hands, plush handles and a matching adjustable shoulder strap, plus a clear window to show off your Hangyodon collection. The blue Shoulder Pouch features a clear window perfect for showing off all your Hangyodon goodies, while also showcasing Hangyodon in a dapper polka dot outfit and Sayuri as his biggest fan! 

The Hangyodon Showtime Acrylic Stand & Card Holder features Hangyodon sporting a Sayuri-themed guitar and a dapper polka dot outfit. Conveniently carry your photo cards on-the-go or display them like a photo frame on the stand, $31.

Introducing the Sanrio Winter Tweed Tote Bag - the perfect blend of elegance and style. Travel in style and stay organized with the Cosmetic Pouch and Tote Bag. Accessorize with the Tweed Bow Barrette featuring elegant pearl and rhinestone accents, Cosmetic Pouch $50, Tote Bag $59, Barette $39.

Get ready to store your cards and cash with a Sanrio Pastel Compact Wallet! Made of PU material, these wallets feature a snap button closure and two interior card slots, along with one exterior card slot and a zippered compartment for added convenience. The gold character details add a touch of kawaii elegance. Don't miss out on this easy-to-carry and stylish option, $37 each.

Carry your small essentials in style with the Sanrio Plush Pochette! Featuring a sparkly heart bow zipper pull and cute plush character face, this pastel pouch also has an adjustable strap and embroidered character name on the back. Perfect for the playful and kawaii fashionista in you, $50 each.

Join your favorite Sanrio characters as they showcase different aspects of Japanese culture with the Sanrio x Cool Japan Plush. From the Hello Kitty Shishimai (Lion Dance), to Chococat's Lucky Cat, these cute and soft dolls are perfect for collecting and celebrating the new year, $37-45 each. 

Also available as Plush Bean Dolls, $32 each.

The Sanrio x Cool Japan Tote Bag features adorable Sanrio characters showcasing the diverse and colorful aspects of Japanese culture! This lightweight and stylish bag is perfect for all your essentials, making it both cute and convenient, $19 each.

The Sanrio x Cool Japan Mascot Charms come with a red strap and bell, making them perfect to put on your phone, bag, or zipper to ring in the new year, $8.50 each.

Don't forget to mark your calendars for the Pochacco Meet & Greet at JapanLA tomorrow, Saturday, February 17th!❤️

🐾Take photos with Pochacco 11am - 2pm
🐾 Shop special Pochacco Lucky Bags
🐾Shop tons of new Sanrio items!

Can’t make it in person? Tune into the JapanLA 💖 Sanrio Super Show on the JapanLA App on February 17th at 10am PST. During our Livestream Show shop tons of new Sanrio items and chat with our hosts in real time! Pochacco will be making a special guest appearance on the show! To join, download the JapanLA app, available on iOS and Android.

Stay updated with new items and events at JapanLA by following us on our social media links below: 

Instagram @japanla 
Facebook @japanla

TikTok @japanla 
Threads @japanla 

Download the JapanLA Livestream App on iOS and Android for new shows, exciting deals, free gifts, and more!

Make sure to join our Discord Server where we'll be announcing where and when we go live, behind the scenes, sneak peeks, and more! 

Check out our Sale section for more discounts & our Last Chance section for our "Last Ones" and low stock items!

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