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Celebrate Hello Kitty's 50th Anniversary! New Rilakkuma!

March 16, 2024

Celebrate 50 years of Hello Kitty with these special Sanrio collectors items!

The new Hello Kitty 50th Anniversary Plush features Hello Kitty and Mimmy with pink bows and iridescent white dresses with a cute sash ribbon that says "Hello Kitty 50th Anniversary." With colorful accents of stars, bows, and hearts on their faces and stunning chrome brown eyes, these plush are extra unique and special! Plush $76, Mascot Keychain $45 each.

Shop even more items from the colorful and bright Hello Kitty 50th Anniversary Collection!

The Hello Kitty 50th Anniversary Pink Plush has Hello Kitty in a pretty pink dress with sparkles, and a die-cut "50" as her bow. The embroidered face details and perfectly pink fluff make this plush both cute and one-of-a-kind, $50.

Celebrate Hello Kitty with this chic and stylish shoulder bag, purse, and wallet! Featuring a zipper closure and interior pocket, it's perfect for all your essentials. Adorned with cute gold and rhinestone embellishments and a Hello Kitty 50th Anniversary patch inside, Shoulder Bag $85, Purse $100, Wallet $55.

The Hello Kitty 50th Anniversary Pouches each have gold heart zipper pulls for the clear middle section and bottom compartment. Hello Kitty's eyes are opened on one side of the pouch and closed on the other showing off her dazzling kira kira eyes, Pouch $36, Flat Pouch $29.


The Sanrio Friends in Hello Kitty 50th Costume Plush features 12 of Hello Kitty's beloved friends dressed in her classic outfit. Hello Kitty is also wearing a special bow with 50 embroidered on it, $44 each.

Keep your photo cards safe and stylish on the go with the cute Sanrio Friends in Hello Kitty 50th Costume Card Holder. Choose from 11 different characters, all wearing Hello Kitty's iconic outfit to celebrate her 50th anniversary, $12 each.

Each Sanrio Friends in Hello Kitty 50th Blind Box pouch contains one of twelve iconic Sanrio characters dressed in Hello Kitty's signature outfit. Which one you get will be a surprise! Embroidered Badge Blind Box $12, Magnet Blind Box $12.

The Sanrio Friends in Hello Kitty 50th Eco Bag showcases tons of Sanrio characters, including rare characters, dressed in Hello Kitty's iconic outfit. Each bag comes in a Hello Kitty zipper pouch with a special 50th anniversary bow design. The Eco Bag comes with an attached elastic strap attached to help roll up the bag to store in the pouch, $45.

Shop more New Sanrio items!

The Kuromi Mystic Lolita Yurukawa Plush is made with fuzzy and soft material. Kuromi has a big black bow with white frills and an adorable expression with a touch of blush, $40.

Get ready for cuteness overload with the Hello Kitty Penguin Bow Tie 7" Plush! Dressed as an adorable penguin, Hello Kitty sports an iridescent bow tie that adds a touch of sparkling fun, $25 each.

Say hello to the Hello Kitty Leopard Print Dress Plush, a cuddly and adorable companion! This lovable plush is dressed in a charming dress with a leopard heart print, complete with a matching bow! The Small Plush also comes in pink or brown, 10" Plush $35, Small Plush $23.

The Sanrio Romantic Angel Doll Plush have pastel angel wings, wands, and halos in adorable sky blue outfits. Choose from Hello Kitty, Dear Daniel, and Tuxedosam, or get them all for maximum cuteness, $20 each.

Shop new Rilakkuma!

The Rilakkuma Pastel Colors Sherbet Plush are made in different colored fur, and you can choose between pastel blue, lavender, yellow, pink, and mint. These striking Rilakkuma plushes will really pop out in your plushie collection, $30 each.

New Rilakkuma Dino Laydown Plush have arrived! Rilakkuma and friends are all dressed up in bright dinosaur costumes with colorful scales, fluffy fabric, and embroidered stars. Available in Korilakkuma Pink Dino Laydown Plush, Rilakkuma Green Dino Laydown Plush $35 each. Kiiroitori Yellow Dino, Chairoikoguma Blue Dino, Rilakkuma Green Dino $26 each.

The pretty in pink Rilakkuma and Korilakkuma Cherry Blossom Fluffy Plush are now available in a fluffier form! These plush are decorated with matching adorable sakura blossoms and soft pink fur, $35 each.

If you are in Los Angeles this weekend, make sure to stop by to shop all of our new items and so much more in-store at JapanLA! We are open Saturday from 11am-7pm and Sunday from 11am - 6pm.

Visit us at 233 S La Brea Ave, Los Angeles, 90036

Stay updated with new items and events at JapanLA by following us on our social media links below: 

Instagram @japanla 

Facebook @japanla

TikTok @japanla 

Threads @japanla 

Download the JapanLA Livestream App on  iOS and Android for new shows, exciting deals, and more!

Make sure to join our Discord Server where we'll be announcing where and when we go live, behind the scenes, sneak peeks, and more! 

Check out our Sale section for more discounts & our Last Chance section for our "Last Ones" and low stock items!

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