Hi, We just got in the new Sanrio Datemates for 2009! You can get them if you spend $30 or more on Sanrio products. So, it doesn't work if you buy other stuff from JapanLA, it only counts if its made by Sanrio.
We also got in new Sanrio items like Sanrio Finger puppets, Hello Kitty, Kuromi, Cinnamoroll, Kerroppi Plush, and Hello Kitty Bling Necklaces and rings...super cute! That stuff is only available in the store, not online.